Where's my money?! Now USA Today publisher sues Google over online advertising
How it does that, as alleged, is likely familiar to anyone who has read up on Google's advertising practices: the Chrome titan owns the dominant publisher ad server, DoubleClick for Publishers, and the dominant ad exchange, DoubleClick Ad Exchange , and uses the pair to"defeat competition among exchanges and drive down prices for publishers' [ad] inventory," the Gannett suit alleged.
While Europe, the US federal government, and some states have called for Google to be forced to sell its Ad Manager suite, which includes DoubleClick and AdX, Gannett stops short of calling for the company's breakup in its request for a jury trial.That said, the seven-count case, which includes five charges of violating the Sherman Antitrust Act along with common law fraud and violations of New York business law, does ask the court to enjoin Google from continuing to violate the Sherman Act.
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