VanessaBryant and Nike are teaming up once again.
estate and Nike reached a deal to continue their partnership. The collaboration announcement comes almost a year after Kobe's contract with the iconic sports apparel brand ended last April.
They'll kick things off with the release of the Kobe 6 Protro Mambacita Sweet 16, which will honor Bryant's late daughter, Gianna, who was affectionally called Gigi. Kobe and GigiNike will donate 100 percent of net proceeds from the shoes to the, a nonprofit created in Kobe and Gigi's memory.
John Donahoe, president and CEO of Nike, said in a news release,"Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game." And Vanessa expressed her gratitude on."We're excited to announce our partnership with Nike is going to continue!" she wrote."I am so proud that my husband's shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world. . . .
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