The art collective has a reputation for controversial launches.
“Sneaker companies are in a constant cycle of riffing on each other,” the statement said. “Standard shoe industry practice is: steal a sole, steal an upper, change a symbol. What a boring use of cultural material. Wavy Baby is a complete distortion of an entire object that is itself a symbol.”
Contesting that Vans is “a hidebound institution hiding behind its past heritage as a ‘creative youth brand,’” MSCHF claimed that the Wavy Baby is transformational “above and beyond anything Vans would ever attempt.”
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