Virginity, Barely Legal, and X-Rated: Why is makeup still so sexualised?
. The names, while eye-catching, aren’t especially demonstrative of any particular colours.
“I’m in no way a prude, but I do find it a little bit jarring that these ‘cult’ products, many of which found fame with the 2010s YouTube beauty bloggers and their legions of young tween fans, are so commonplace. It seems to make the uncomfortable connection that wearing make-up invites inherent sexualisation – of the product if not the wearer.
“To be honest, it doesn’t feel empowering, but it does grab attention and then it’s gone. Much like fast food.”“The use of overtly sexual marketing in the world of cosmetics makes me feel ‘yuck’. When it comes to make-up, be it a blusher, eyeshadow or lipstick, I’ll choose it based on the shade I love the most rather than the name. If I then spot that the name is very sexual, it puts me off rather than encouraging me to spend my money with that brand.
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