Now based in Co Wicklow, Schäfer says Irish customers can expect to see more affordable electric models from the brand
I was very positively surprised when I moved here last year. How many EVs on the road? Everywhere, you know
With the boss of one of the world’s most important car brands now living within shouting distance of Dublin, has that given him any special insight into the notoriously iconoclastic Irish car market? On that subject, Schäfer thinks it was a mistake for the European Union to slap down Ireland’s proposed 2030 ban on combustion engines, even as the wider Volkswagen Group – especially through Porsche – makes investments in so-called e-fuels, potentially carbon-neutral synthetic petrol. “The earlier you get out of it – combustion – the better,” Schäfer says. “Ireland is pushing ahead, and it’s necessary.
“What you see at the moment, in terms of pricing, is an effect of the scarcity of materials,” says Schäfer. “When you don’t have computer chips, and other parts, then you try and use the few you have to sell the cars you can make at the best price possible to secure your bottom line.
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