Celebrity brands are everywhere right now, and Rita Ora knows it. Grazia speak to her and co-founder Anna Lahey to find out why haircare brand Typebea is doing something different. Visit Grazia.
'Obviously, there’s always going to be opinions on social media, but I know our products. I really, truly believe in Typebea' - Rita Orais all silky roots and glossy lengths, while Ora’s softly tousled strands ooze the kind of effortless nonchalance that’s virtually impossible to recreate. Fitting then, that the duo's latest venture is hair care.
TYPEBEA is a succinct edit consisting of a shampoo, conditioner, treatment mask and an overnight scalp serum. All products have been formulated with clean, sulphate, paraben, silicone-free ingredients, plus they're suited to all hair styles, textures and types. Here,speak to Lahey and Ora, on why they believe we're entering a new era in haircare - an era that helps women to rebuild their confidence.‘TYPEBEA was inspired by our own experiences.
If you're after a conditioner that's deeply nourishing yet still lightweight look no further. Made with plant-based keratin, just a drop works hard to penetrate the hair cuticle and optimise damage repair.
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