Parents have been warned over vapes which are branded in a similar fashion to Prime hydration drinks
A warning has been issued over vapes being sold with branding that mimics the highly popular Prime hydration drink.
Now, 'new market entrants' appear to be imitating the Prime name and branding in an attempt to sell vape products. The experts say that they are "deeply concerned over recent efforts to imitate the branding of the well-known PRIME hydration drink in vape products." However, they have warned that some are looking to connect those pre-existing flavour profiles with imitation Prime branding.
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