Ever looked down at the end of a workout to find a huge sweat stain gathering around your crotch? It’s embarrassing right? So why aren’t brands making clothes that can deal with sweat *down there*?
. But crotch sweats are part and parcel of exercising. “Noticing groin sweat is completely normal whether you’re working out or sitting in a hot car. However, excessive sweating in the groin region can occasionally be an indication of something else,” Dr Bryony explains.
When I put it to Instagram that it was high time brands started to make gym kits that actually support our natural bodily functions, Dr Bryna Chrismas, the founder of ethical athleisure label, explained that the process was harder than you might imagine. “Any fabric against the skin will change colour as it absorbs the sweat – so certain colours won’t show this as much.
She also flags the importance of distinguishing between athleisure and performance sportswear. “Athleisure clothing is built around the premise that a product looks aesthetically pleasing, can be worn for a workout and function/perform well. But it’s also comfortable and aspirational enough to wear to brunch. As an athleisure brand, you’re not just thinking about performance, but also the lifestyle aspect when it comes to the fabric, construction, colour, fit etc.
Nike or Under Armour, on the other hand, are creating a “specific sports product”, whose sole purpose is performance. “You’re going to consider and integrate the fabric for fit, comfort etc . You’re going to look at heat mapping/sweat mapping with the product on participants in the lab.
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