Paddy Cosgrave targeted European Facebook users about Ireland’s corporate tax system
was behind a campaign that anonymously targeted European Facebook users in 10 countries with advertisements about Ireland’s corporate tax system.
The ads contained the tagline “reduce your taxes on global revenue to 1 per cent”. Users are told that “companies have saved billions in tax by relocating to Ireland from high tax EU nations”. “My money is currently on The Irish Times to win the €1,000 prize for the Irish media organisation that provides the best defence of indefensible tax structures by side stepping the giant elephant in the room,” he said.The ads would likely not have been permitted under new policies, enacted from yesterday by Facebook, which govern political or “issue” ads, such as tax policy.
It comes after it emerged at the weekend that IDA Ireland had paid an agency to help it counteract edits to pages about the agency and its chief executive on online encyclopedia Wikipedia.
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