The Ambani nuptials enticed everyone from Justin Bieber and Shah Rukh Khan to John Kerry
performed at a pre-wedding party for Isha Ambani in 2018, India was agog. Merely receiving an invitation conferred bragging rights on status-obsessed business leaders and politicians. The cost of the nuptials, with countless ancillary events, was said to be in excess of $100m. That is a staggering sum for almost anyone—but not the Ambani family, which owns a controlling interest in, the country’s most valuable company, dominating everything from telecoms to oil refining.
You might therefore have expected the months-long wedding celebrations of Isha’s brother Anant, which concluded on July 14th, to provoke a similarly positive response. It featured even more international stars , more bling and a higher price tag . It contributed handsomely to India’s booming matrimony business, which generates perhaps $130bn a year in revenues .
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