The end of the Recording Academy's “33% rule” is good news for writers and producers — and marks a shift in how the industry thinks about songwriting.
), who was vocal in calling for the abolishment of the rule. “Why would you want to quantify an award that is about quality?”Ross Golan visits Build Series to discuss"The Wrong Man" at BUILD Studio on August 13, 2019 in New York City.
Beyond issues of fairness, the change has other positive ramifications for the Grammys, according to Golan. He says the 33% rule disproportionately affected Black creators working in hip-hop, due to the genre’s collaborative nature. “We should celebrate that artists actually credit all the participants as writers now,” says Golan. “We shouldn’t exclude certain collaborators because of that.”
The rule change also reflects a shift to more nuanced thinking about the craft of songwriting: If a song has half a dozen writers, it doesn’t mean any of them can’t finish a song on their own — only that each one brought something to the table. “There’s a real separation in the Recording Academy between people who think of albums being made in a traditional sense and people who understand the competitive commercial space now,” says Golan.
Nominations will now recognize all songwriters and producers who create new material for albums — writers of sampled material remain ineligible — signaling what Ruby Marchand, chief awards and industry officer of the academy, calls “a new era of inclusion and recognition” for the Grammys in a statement to. Golan hopes it’s the first of several more steps the academy takes to honor the other side of the music business. Next on his wish list? “A songwriter of the year category, I hope.
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