What is the most popular Easter Candy in each state? Some of the answers may surprise you!
What the shell? Apparently, America’s favorite Easter candy is the cream-filled egg that people either love, or love to hate.
For example: While CandyStore.com, which sells candy in bulk to retailers across the country, didn’t release an Easter candy ranking this year, it ranked Cadbury Creme Eggs as the least popular Easter candy last year. Most complaints centered on what a mess cracking into one of these eggs often makes. Some customers also complained that the quality of the chocolate took a hit after Kraft bought Cadbury in 2010; Cadbury is now a part of Mondelez International’s MDLZ, -0.20% snack food portfolio.
Reese’s generally performs well in candy rankings. Reese’s Peanut Butter Cups topped CandyStore.com’s most popular Halloween candies list across the U.S. for 2021. And the chocolate and peanut butter confections were the second-most popular Halloween treat in YouGovAmerica’s polling last fall, coming just behind the Mars-owned M&Ms. In fact, their popularity helped spur Hershey-owned Reese’s to dish out a 3.
The National Confectioners Association is predicting a sugar rush this Easter, anticipating that candy and confections sales will be 5% to 7% higher than they were last Easter, when sales hit about $4 billion. The NCA suspected this is in part due to Easter being a couple of weeks later this year than it was in 2021 , which has given consumers more time to do their spring holiday shopping.
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