What It Takes to Launch an Accessible Beauty Brand at 23

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What It Takes to Launch an Accessible Beauty Brand at 23
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'When you're that age, you're pretty risk-tolerant.'

I was raised by a pretty health-conscious family, going all the way back to my grandmother. That was always a part of my life. What made me fully understand the power of the right wellness routine, though, was an experience my mom went through with her autoimmune disease. When I was a teenager, my mom switched over to seeing a more holistically minded physician and had an incredible improvement in her symptoms.

When I graduated college, I wasn't exactly sure what I wanted to do. I fell into a marketing career at a tech startup and absolutely loved it, but found myself always recommending various herbal remedies to friends and coworkers, depending on how they were feeling.

We were almost energized by the number of people who were like,"What do you mean you're going to go out and start a business?" With time, people certainly came around and realized that we were onto something special. But in the early stages, we definitely got more raised eyebrows than approving nods., you're pretty risk-tolerant and we didn't have too many other responsibilities, so we could really put all of our free time into the business.

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