The streamer has begun rolling out its new password protocol in the U.S.
With the new policy, only users who are part of a “Netflix Household”—those who are using the same internet connection—will be able to access the account unless they are paid additional users added onto a Standard or Premium plan.
The company says it will use information such as IP addresses, device IDs, and account activity to determine whether a device is part of a household, and insists that it will not collect GPS data from users. Netflix has said that customers will still be able to access their accounts while traveling, on their personal devices or a television in a hotel or vacation home. It remains unclear how long a device will be allowed to remain logged in from another location.For a price, subscribers with the $15.49 a month Standard plan can add one extra member outside of their household, while those with the $19.99 a month Premium plan can add two. For both tiers, each extra user would cost an additional $7.
Users who have been added to these memberships have to activate their accounts in the same country as the original membership, can only view or download content on one device at a time, and they can’t create extra profiles, or log in as a Kids profile. Users who were previously sharing a subscription and decide to fork the cash for their own account, cantheir old profiles to a new account. The streamer now offers a $6.99 “Standard with ads” that includes “all but a few movies and TV shows” while the $9.99 Basic account offers unlimited, ad-free streaming. The company’s Standard and Premium options offer additional perks like the option to use more than one device at a time and download content on multiple devices.
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