What's Going On With The Charli xcx H&M Collab, & Its Rave-Inspired Launch? What's Going On With The Charli xcx H&M Collab
we all experienced, Charli xcx is making sure we don’t lose sight of her as we transition out of it, by launching her recent collaboration withThe launch, which took over social media on September 12th, was attended by A-list celebrities like Naomi Campbell, Lila Moss, and Amelia Gray.
In classic Charli xcx fashion, the event wasn’t your typical fashion line launch. The electro-pop artist made sure to make the event her own by transforming it into a rave, featuring giant projections of the collection showcased above the stage. Charli kicked off her set at an appropriately late 10:30pm, performing tracks from her most recent album alongside some of her biggest hits at Copper Box Arena in East London.From the campaign images we’ve seen from H&M so far, the A/W 24 collection seems to be heavily inspired by 90s minimalism.
Although the collection is perfect for this year’s autumn/winter season, it’s not necessarily what people expected from a collaboration with Charli xcx. Charli herself clarified, saying, “I didn’t design this collection/this isn’t my collection or anything,” in response to the confusion online about whether it was a collection inspired by herHaving Charli as the face of the campaign, yet not incorporating lime green, tank tops, or clubbing attire seems like a missed opportunity.
Following the launch, Charli kicked off her Sweat tour on Saturday in Detroit with Troye Sivan, signalling that any speculation about Charli’s popularity declining after5 Hidden Gems Perfect For a Much Needed Autumn Retreat
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