We asked mobile gaming expert Neil_Long_ to explain those weird games ads on TikTok
Above: Evony puts out these 'pull the pin' UA ads to get bums on seats, then the real game, a builder-battler, takes over.
Which brings us back to what Top War is doing currently: presenting you with the game you see in the TikTok ad, but then easing you into the real 4X strategy game that lies beneath. X-Hero's App Store screenshots show the wildly incongruous ad gameplay - the Doge game - next to the real game, a card-battler. Apple and Google try to police this stuff, so the developer has to show both to get through review.
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