What's The Biggest Dealer Markup You've Paid? | Carscoops carscoops
On the back of shortages triggered by the coronavirus pandemic and ongoing issues with semiconductors, as well as many other parts, many dealerships across the U.S. have hit their new vehicles with hefty premiums. The issue has become so prevalent that in January, an estimated
. That’s a staggering increase from January 2021 when just 2.8 per cent of buyers paid over the sticker price.Many car manufacturers are upset with their dealers. In early February, Ford chief executive Jim Farley said roughly 10 per cent of its dealer network were known to have been charging over MSRP and would have their future allocations impacted as a result.
President and chief executive of Subaru of America, Thomas J. Doll has similar concerns, and recently said that the carmaker’s dealers shouldn’t even consider markups. I’m not on the market for a new vehicle right now, so dealer markups haven’t impacted me but if I was desperate for a new car and had to have it now, I suppose I’d begrudgingly offer a couple of percentage points above the MSRP, at most. With that in mind, what’s the largest markup you’ve paid and if you’ve so for escaped the trend, what would be the largest markup you’d be willing to stomach?
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