What We Learned at Rolling Stone and Meta's SXSW 'Creator House'

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What We Learned at Rolling Stone and Meta's SXSW 'Creator House'
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Our Creator House panelist conversations included creatives leveraging the tools of emerging technologies, gaming, tech spaces, and more. Check out the full recap: ad

The self-empowerment and individual expression that web 3.0 technologies enable was a resounding theme at the Creator House, a joint project by and Meta that spanned two days at SXSW in Austin last week. Featuring discussions centered on how creatives can leverage the tools of emerging technologies, The Creator House aspired to the same aims of the metaverse itself, offering an open forum for people from a variety of backgrounds and vocations to engage.

Panelist conversations ranged from abstract theorizing about the possibilities of web 3.0 to tactical advice to succeed on social platforms like how frequently to post, the value of first impressions, tips on avoiding hackers, and how to avoid creative slumps. The event also featured electric moments, such Texas-based rapper and firing off a barrage of impressive acapella bars that had the crowd nodding along in rhythm, even without a backing beat.

Among the most reiterated points expressed at the two-day event was that emerging tech spaces will reflect the creators who adopt them. “We need skeptics and doubters,” said streetwear designer , calling attention to an attendee in the crowd wearing a shirt that read “NFTS ARE A SCAM,” which was designed by his company. “Most of all, we need outsiders, who are looking at this space completely fresh,” Hundreds said.

Maliha Abidi and Bobby Hundreds at Rolling Stone x Meta Creator House at Clive Bar in Austin Texas, on March 18, 2022.He and other panelists said the metaverse and emerging creator spaces remain amorphous and uncharted. They see an opportunity for those who envision a more equitable exchange of goods and services to get involved now and make the space representative of their interests and goals.

Throughout the sessions, participants emphasized the ability emerging technologies and platforms possess to disrupt the status quo by circumventing traditional gatekeepers. Because these decentralized platforms don’t depend on approval from entrenched industries, creatives like illustrator Maliha Abidi see it as an open door for anyone and everyone — not only musicians and artists but also activists and entrepreneurs of all kinds.

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