'What Will Happen to Zepto?' by natarajsindam zepto grocerydelivery
If you have not heard before about it till now, Zepto is an Indian startup that delivers groceries in 10mins. You heard it right they claim to deliver groceries in 10mins.Firstly, I think the 10-minute delivery of most things is unnecessary.This is one of those ideas I might don’t ever want to see in fruition because it’s a waste of a lot of resources. And most importantly this puts the delivery people at risk of getting into accidents and worsens their quality of life further.
The fact that Zepto offers 10 mins delivery is a good stunt to acquire new customers, investors including me love a big idea so the money will flow in, you are putting your competition like Swiggy, NinjaCart, BlinkIt and others in an uncomfortable position. They have to adapt to the new game set by Zepto and they will now be operating from a position of weakness than strength because you are driving the narrative.
With VC money becoming hard to come by, Zepto might burn through their recently raised $200M in 36-42 months. Failing to raise further capital because of macro conditions, they might get sold for less than the overall investment they raised. One lesson aspiring entrepreneurs should take away from Zepto is to swing for the fences even if it might end up seeming ridiculous to others.
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