If you were a kid in the 1970s or 1980s, you probably remember Ronald McDonald from McDonald’s TV commercials, along with his friends like Grimace, the Hamburglar, and Mayor McCheese.
The company began airing the McDonaldland commercials in 1971. But in 2003, the company slowly phased out the characters as it changed its marketing campaigns to appeal to more adult consumers, theRonald McDonald, the best known of the bunch, was a friendly clown with red hair and lipstick dressed in a yellow outfit complimented by red shoes.
Mayor McCheese had a hamburger for a head and wore a top hat, and sash with "mayor" on the front, and a pair of small glasses. Captain Crook was a pirate who later became "The Captain" and was known for trying to steal Filet-O-Fish sandwiches in commercials.Why did McDonald’s phase out Ronald McDonald?in campaigns due to reports of creepy clown sightings six years ago, the Associated Press reported. said it was being "thoughtful in respect to Ronald McDonald's participation in community events" as a result of the "current climate around clown sightings in communities.
According to the AP, the burger chain decided pranks around the country that have involved eerie clown sightings. The reports have forced police in some areas to respond., promoting McDonald’s and the Ronald McDonald House charities.
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