This fall the Eagles, Billy Joel and others have seen no-show rates as high as 25% for some concerts — but outdoor festivals are a brightspot for the touring business.
Live music's return has been rocky, but major outdoor events are proving to be a bright spot that could shift the touring industry.
BottleRock has made playing until the plug gets pulled a rite of passage at their annual Napa, Calif., festival, where the event’s 10 pm curfew is enforced with a kill switch. The sudden loss of amplified sound can be jarring, but when the crowd chimes in to close out song, like they did during this year’sset, bellowing together “Oh, won't you please take me ho-ome,” the inevitable viral video is marketing gold for the following year’s ticket sales.
This year, the high-energy close may have served as a confidence booster for the hard rock band, which recently made its post-pandemic return to the road to play 25 shows postponed from its 2020 tour, as well as 14 new ones in nearby markets. The act’s last big series of concerts was the Not in this Lifetime tour, which made $500 million starting in spring 2016 and became the fourth-highest-grossing in history, according to Billboard Boxscore.
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