Who Is the Girlboss Now?

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Who Is the Girlboss Now?
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  • 📰 TheCut
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This endless scroll doesn’t tell a specific or cohesive story of who the girlboss was or what she has become: only that she was and that Gen Z is trying to figure out what to do with her

Photo-Illustration: by The Cut; Photo: Getty Images On TikTok, #girlboss has over 4.8 billion views. The mass of content includes happy young women celebrating successes, suspect “business opportunities” that look a lot like multilevel-marketing schemes, and, most important, hordes of memes. .

Timoney’s “too close to the sun” audio started to be used to describe any kind of excess: too much filler, too much alcohol, too many unintended consequences. The other popular meme that dominates TikTok’s #girlboss is “Gaslight, Gatekeep, Girlboss.” You can use this meme to describe characters in a TV show or the various members of your friend group. It can also be used to punctuate sentences, like an ironic use of “slay” or “yas queen.” Like “girlbossing too close to the sun,” Gaslight, Gatekeep, Girlboss also flirts with the destructive side of girlbossing.

Despite the minor appeal, Lakoundji doesn’t think anybody on her side of TikTok wants to be seen as a girlboss. “It’s a character assassination, completely,” she says. Girlbossing and capitalism share the same ick. Lakoundji says her TikTok FYP sees young people pursuing different ambitions, ones that reject the capitalist rat race in favor of building families and nurturing their communities instead. “There are so many other things people can desire,” she says.

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