Artificial intelligence often feels like magic. But situating it as perpetually beyond comprehension is also good for business, writes jwherrman
each have decades of instructive history. In industries where less whimsical modern deep-learning products are already widely deployed — content recommendation, search ranking, mass surveillance — wonder fades fast.
Personified technologies like ChatGPT might even pioneer new sensations of disenchantment — the funniest chatbot in the world will lose its mystique pretty quickly when your employer decides it should make you 45 percent more productive or when it shows up in Microsoft WordWe needed an e-mail blast for work today. I fed a prompt into ChatGPT and it kicked out something that was 99% what we needed. Same with a companion social post.
Crawford isn’t dismissive about the potential scale of AI’s various impacts. “We are very much at the beginning of a huge upward curve of a lot of what’s going to happen,” she says. The most significant consequence of a mystical, inevitable account of AI — fostered by clever demos and doomsaying CEOs alike — is that it negates the sort ofThis will be another big year for AI, in other words, and one rich with dazzling new demos that could make ChatGPT seem.
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