Why Aston Martin won't copy its way to Formula 1 success

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Why Aston Martin won't copy its way to Formula 1 success
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🗣“The important thing for us is to make sure we don’t just replicate what our competitors do.” As Aston Martin continues to progress with its five-year plan to fight at the front of F1, 2023 will be an important point along that road. ⬇️

But with the influx of talent from other teams - Fallows perhaps the most high-profile signing, bar Alonso - there will also be a natural exchanging of ideas or processes that worked in other places. It should result in a healthy melting pot that can benefit Aston Martin in the long run and help it find its own direction.

“We’re very open-minded about the direction we grow in,” said Fallows. “I’ve come from a background with Red Bull, and we’ve had people who have come from Mercedes and other teams. Fernando has a very varied experience as well. “We’re not so arrogant to believe we have a way of doing things that we’re going to rigidly stick to. So if he can bring any experience to us then absolutely, we’ll take it on board.”Alonso may be the headline signing for Aston Martin going into 2023, bringing with it a new level of expectation for the team’s performance. Yet it is Fallows who has the more recent experience of being part of a title-winning operation with Red Bull.

Fallows said the reason Red Bull was so good was that there were “no areas where you have substantial weaknesses” thanks to an approach that left no stone unturned. It’s something Fallows rightly felt proud of, and can be of huge value to what is still a growing technical team at Aston Martin. “The key message is that you have to make sure that in every aspect of what you’re doing, there are no holes,” he said. “No things that you’re doing that can be compromising your performance as you go along.”

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