While buying a flight on a phone is more convenient, it could be more costly. Here's why.
Since the first iPhone launched 15 years ago, consumer shopping habits have slowly but relentlessly shifted toward mobile devices. According to a survey of 3,250 U.S. consumers from Pymnts.com, a website dedicated to analyzing the role of payments in new tech, the majority of travel service purchases were made on a mobile device in February 2022.
People are also reading… However, while buying a flight on a phone is more convenient, it could be more costly. "When firms employ a drip pricing strategy, the initial price is almost always lower than a competitor's all-in price," said Shelle Santana, assistant professor of marketing at Bentley University and one of the study's authors, in an email interview."But once they start to add on amenities such as a checked bag, seat options, etc., that difference in price across firms diminishes and sometimes reverses.
Basically, shoppers tend to get to the final checkout screen and grudgingly accept whatever fees have been added on. They assume it will be too much hassle to start over and find another option, even if doing so would save them money. Maybe some fleet-fingered Gen Zers can manage this task on a mobile device. But for many, it's too daunting.
"I almost always shop for travel on a desktop," said Santana."I like to have several tabs open at once and toggle between them to make sure I understand price differences and drivers across firms."This article was provided to The Associated Press by the personal finance website NerdWallet. Sam Kemmis is a writer at NerdWallet. Email: [email protected].
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How to Get Someone with Schizoid Personality Disorder to Open UpPeople who develop schizoid personality disorder are usually very private, self-sufficient, and reluctant to trust others. Here are some do’s and don’ts if you want to connect.
Read more »
Jacob Johnson: Why saving water in Utah may not save you moneyJacob Johnson: In the current base-rate system, people who save water are chumps.
Read more »
The 20 Best Wallets for Women to Invest in Now and Carry ForeverHere is our guide to the best wallets for women, along with expert shopping tips to find the right wallet style for your needs.
Read more »
USDT, USDD, FRAX, Who Else? Stablecoins Under Fire Amid Market UncertaintyToday, almost all major stablecoins de-pegged from their basic currencies, here's why
Read more »
Canon’s “Pro” webcam software paywall makes little senseCanon’s new 'Pro' webcam software costs as much as just buying a capture card
Read more »