From unwanted GIFs in inboxes to a UFO-shaped hot-air balloon: when do corporate jokes go too far?
corporations compete to one-up each other in an annual display of tomfoolery. Public-relations departments seem to think that what customers want most from their bank, carmaker or insurer is a prank. Done right, this can raise a smile and gain valuable publicity. But PRs may want to reconsider their japes. When firms’ April Fools’ Day efforts go wrong, the consequences are no joke.
. But the earliest example of the day backfiring on an opportunistic businessperson appears to come from Britain. In 1765 thereported that a surgeon and an apothecary both received urgent summons to a gentleman’s house in the Cambridgeshire countryside. After arriving to find the gentleman nonplussed—and “recollecting that it was the first of April”—the two men realised they had been tricked into making a ten-mile round trip.
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