Suddenly it doesn't sound quite so crazy.
analyst Laura Martin estimates that Apple could be worth 15% to 25% more if it combined with Disney, arguing that their content and distribution footprints are highly complementary.
“We argue that the best way to think about AAPL’s valuation, pricing power, competitive advantage period and barriers to entry is through the lens of 1.25B of the wealthiest consumers in the world, using 2B active AAPL devices an average of 4 hours per day,” Martin wrote.Apple Vision Pro AR headset at WWDC 2023 this week
Martin told CNBC"You can't actually force the Walt Disney Company, unless you own it, to make content specifically for the Vision Pro headset or for Apple. And if the creative content guys at Star Wars or at Pixar or at Marvel don't want to do it, they don't have to do it.
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