how did R&B go from Boyz II Men’s “I’ll Make Love to You” to Chris Brown singing ”(expletive) you back to sleep”? It’s complicated.
NEW YORK — Tank was nervous after sending his manager a preview of “When We” — he’d never released a song that explicit. “He’s like, ‘You’re crazy, but it’s jammin’!’” the R&B singer recalled. “It ended up being my biggest record ever.”
“It just seems a little bit more extravagant now because some of the R&B singers are acting like rappers,” said Colby Tyner, senior vice president of programming at Radio One and Reach Media, which operates the largest urban radio network in the United States. “It was a clear separation of church and state. Now, it’s a little bit together and so the music reflects it.”
As hip-hop grew in popularity, Billboard had to adapt; Some charts began grouping rappers and singers together, triggering fights for airplay. And with the recent explosion of melodic rap — a blend of rapping and harmonizing — spearheaded by artists like Future, Drake, Lil Uzi Vert and Travis Scott, the Grammys now recognize it as a category.
“We started having to compete with rap music, which is extremely explicit — extremely … When you’re trying to compete for space on a chart or in a playlist, and these are the things that they’re playing, how do you find your way? How do you even get into the conversation? And so, our language has kind of had to evolve to be competitive.” — Tank, five-time Grammy nominee.
“More technology just allows people to be more independent. And that’s been just a very, very steady change in culture in the U.S. and in many other countries over the past hundred years … individualism is at the root of an enormous number of cultural changes that we see today,” explained Twenge, who authored a study on. “These changes have affected everybody, not just young people.
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