Why Is TikTok So Obsessed With the 'Clean' Beauty Look? Honestly, I'm Over It

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Why Is TikTok So Obsessed With the 'Clean' Beauty Look? Honestly, I'm Over It
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  • 📰 Allure_magazine
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'The TikTok trend seems to be less about the makeup itself and more about creating the illusion of filter-free flawlessness (which doesn't exist).'

Instagram contentThere's nothing wrong at all with keeping makeup and hairstyling minimal, so if that's your game, you do you . It's the fact that the internet is so,entranced specifically with the "clean look" that sets me off. Because, y'all, it's literally a repackaged version of, and that shit has been around forever. There's nothing new or revolutionary happening here.

Once I had that realization, it all clicked: People aren't really demanding clean-look tutorials because they don't understand how slicked-back hair works or thatexists. It's because the primary people who go viral or are known for emulating the clean look have straight or wavy hair, clear skin, naturally full brows, and are — you guessed it — young, white , thin, and conventionally attractive.

If you ask me, the world can't get over this so-called new trend because people are subconsciously concerned that they don't look supernaturally hot with little else but hair gel, mascara, and lip balm. The trend seems to be less about the makeup itself and more about creating the illusion of filter-free flawlessness (

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