OPINION: The dust is beginning to settle on the biggest MotoGP rider market bombshell of the year. And, while Ducati has had to give up much to secure Marc Marquez's signature on a factory contract, doing anything else would have been completely illogical.
Tech3 rookie Pedro Acosta described the situation as a “soap opera”. Motorsport.com's revelation on Monday 3 June that Ducati had made a U-turn on its decision to promote Jorge Martin to its factory team in favour of Marc Marquez wasn’t followed by an Eastenders-style cliffhanger outro. But it was the bombshell the 2025 MotoGP rider market was waiting for, the fallout of which being fast-moving and far-reaching.
There’s a Rossi/Lorenzo dynamic brewing that Ducati will have to manage eventually Throw in the marketing value of Marquez – something Ducati CEO Claudio Domenicali was all too aware of – and it makes the decision to promote Marquez a no-brainer. A study published in 2023 by Epsilon Technologies and Far Consulting showed Marquez was five times more popular on social media than any other rider.
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