.MrBeast recently uploaded a new video that racked up 47 million views in 24 hours, beating his own record
MrBeast, the third most subscribed YouTuber, who is known for his generous giveaways, tweeted the news of his second ranking on June 11. The only video that ranks higher is The Guardian’s
The 15-minute video features MrBeast showcasing seven different boats, ranging from $1 ; to a $300 million boat that contains luxurious furniture, a movie theater, and helipad landing onboard; to a $1 billion cruise liner that holds “a floating city.” Viewers witness MrBeast peruse the exclusive sites alongside a handful of his crew members, and toward the end of the video with a handful of lucky subscribers.
“What Jimmy has done here is take a luxury lifestyle item like a yacht or a cruise, something that the average American has aspirations for, and he’s able to contextualize them in a very fun and silly way,” says Jack Appleby, the creator ofYou don’t get nearly 50 million views within 24 hours by chance. This video was so successful, Appleby tells TIME, because of the strong digital strategy of the YouTuber, who uploaded his first video as a tween in 2012 and became widely popular in 2017.
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