Why Music Manager Scooter Braun Is in the Spotlight

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Why Music Manager Scooter Braun Is in the Spotlight
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  • 📰 TIME
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Speculation is flying after reports that Ariana Grande and Demi Lovato have parted ways with Braun

. SB Projects, Braun’s entertainment and marketing company, has not publicly confirmed or addressed the reports, though on Tuesday, Braun did tweet in jest, using the same format as previous tweets reporting former clients’ splits from him: “Breaking news… I’m no longer managing myself,” acknowledging the frenzy.

SB Projects did not respond to TIME’s request for comment. Representatives for Grande and Lovato did not respond to requests for comment on whether they had parted ways with Braun. Braun, 42, is most well-known for managing a range of high-level artists—his catalog has included Kanye West, whom he parted ways with in 2018, Carly Rae Jepsen, The Black Eyed Peas, Asher Roth, and Dan + Shay. He managed the singer J Balvin, who left Braun in May, as well as star Idina Menzel, who. He’s also CEO of HYBE America, the U.S. division of the South Korean music company behind K-Pop sensation BTS.

Braun’s most publicly known client relationship is with Justin Bieber, whom he discovered when Bieber was a teenager in Ontario, Canada posting R&B covers on YouTube. Under Braun’s management, Bieber signed to Def Jam Records through Raymond Braun Media Group, a joint venture between Braun and Usher.

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