Dating apps now offer users the option to purchase premium features but there is no gaurantee that the user will go on more better.
Many online dating apps are now acting like ‘regulated gambling products’ – with users paying hundreds of euros a year to swipe.
“ are concerned that the structure of this paid subscription offering does look similar to other kinds of regulated gambling products,” he said. Dr Brunning said there is a lack of “transparency around the issue” and apps should provide users with more information about how premium services will change their dating experience.
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