New VIP+ Analysis: Media companies have flocked to free streaming, but now it’s time for them to get serious about its premium versions.
In fairness, this is the case for all of the ad-supported SVODs currently with linear channels, not just Paramount+. AMC+ also features ad-supported streams of its four cable networks within the service, making the lack of ads for the AMC+ channel and"Walking Dead" channel even more baffling.
This is critical for maximizing future revenue growth and boosting reported ARPU, one of Wall Street’s favorite success metrics for streaming. It will also boost TVT , a favored reporting metric among media execs.
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