What\u2019s next for Alfa Romeo in motorsport after its involvement with Sauber concludes at the end of the 2023 Formula 1 season?
Then last year came Audi's purchase of Sauber. After a single season in 2023 to finish out the contract it was untenable for Alfa to remain involved with Sauber for the two remaining interim years before full Audi identity came along in 2026.
"My mission in terms of Alfa Romeo is to adapt Alfa Romeo's programme of electrification to this type of decision. "For me, this is the best ROI [return on investment] ever in the paddock," he says."It's very clear for Alfa Romeo, thanks to the business model that was, by the way, conceived by Sergio Marchionne. And we remember that always.
"So you have on one side the reasonable level of investment that we share because it's always a question of respect for not only the shareholders but also with our people. "We are studying I would say all the opportunities we have in front of us on the table," he says."I had initially forecasted to speak out in July 2023, I didn't do that, because I'm not ready.
"What we know is that at the last grand prix, we will cry, that's absolutely sure. But we will cry protecting the best assets of the company, both Sauber, who shows the way, and Alfa Romeo, that's absolutely sure." It's understood from sources that discussions with Haas have not formally ended, and in essence, it's up to Alfa to decide what it wants to do.
If not F1, where could the Alfa name go? Imparato has an obvious interest in sportscar racing, a category with which Alfa was strongly associated in the 60s and 70s. He makes it clear that the arrival of Ferrari in the WEC has made it a more attractive proposition."I would like to highlight two things," he says."I think that if you compare the ROI of WEC 2023 against 2021 – you know exactly why, there is one reason, and I will not comment on this reason.
"I always work with the assets of Stellantis Motorsport," he says."We speak about Stellantis assets only, always.
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