Apps such as Zuckerberg’s Threads are a stage for brands and celebrities, not a network for friends to connect
Renault’s lack of sales from RTÉ sponsorship, Intel and state aid, and why Digicel ‘mainly’ hires culchies
This is the result of the TikTok-ification of social media. On TikTok, videos are not designed to connect existing contacts. They are content consumed by the biggest crowd possible. One strange result of this is that the algorithm can produce a weird form of anonymity. You will sometimes hear TikTok creators preface particularly personal videos with: “if you know me — no you don’t”. The intended audience is strangers.
This is why Threads looks the way it does, with brands and well-known accounts promoted heavily. It is the reason Musk split Twitter’s timeline in two and added an algorithm-based “For You” feed when he bought the company. It is why Snapchat has added creator content to more parts of the app, including the map, and why a feed of chronological posts is no longer the default on Facebook.
Social media has had a fractious relationship with news, blaming it for negativity and unwanted controversy. Meta created the Facebook Journalism Project in 2017 but has repeatedly said it may opt to remove news. Executive Adam Mosseri, who heads up Threads, says the new app will not do anything to encourage politics and “hard news”.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why has the weather this July been so terrible?The weather in July has been so wet, it is within touching distance of breaking official records.
Read more »
Novak Djokovic’s chest patch explained, what it does and why he wears itTennis fans have been left wondering what the small patch on the sports star's chest is and why exactly he has been wearing it throughout the tournament this year
Read more »
Zayn Malik reveals why he actually left One Direction | Her.ieSinger Zayn Malik has finally revealed why he left One Direction during his appearance on the Call Her Daddy podcast this week.
Read more »
Why are female journalists targets for online abuse, and what can be done about it?Recent research from DCU highlights the extent to which women in journalism face abuse and harassment online.
Read more »
Down the stretch, Dublin showed exactly why they got the gang back togetherWith Brian Fenton, Jack McCaffrey, Paul Mannion to the fore, they outscored Monaghan 1-5 to 0-1 after the hour mark
Read more »
Why do wines come in different coloured glass bottles?How to Drink Better: After thousands of years, is it possible that the days of the wine bottle are numbered?
Read more »