Why the Heck Did Lamborghini Build the Urus Performante?

We put the question to Lambo CTO Rouven Mohr.

Lamborghini unveiled its latest car to wear the knife-edged Performante badge, applying the Performante's formula of lightweighting, bumped power, and track-day cred to... an SUV? Yes indeed, the new Performante is an iteration on the world's Lamborghiniest SUV, the Urus.

But then, Lamborghini started as a tractor company. Why shouldn't it cash in on the fast SUV craze? So long as the low-slung wedges keep rolling out of the factory in droves, I can't fault Lambo for chasing the financial security that eluded them for decades before the Audi takeover.

Lamborghini didn't stop at suspension tweaks, working over the Urus's body, engine calibration, and experiential elements. "Well I can tell you that this car, the Performante, is faster on our internal test track than the first generation of the Huracan," Mohr said."I mean, it's a car that is so incredibly fast. Yeah. That gives you, as an engineer, a kind of proudness as to what the car and its systems are able to do."

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