Tory Burch’s mission is to empower women
first became aware of the game-changing American designer Claire McCardell when she was a student at the University of Pennsylvania. “I was in a class on women in history and I was blown away by her fearlessness,” Burch recalls, dialling in from her home in New York a little ahead of Christmas last year. “She was such an innovator and completely broke the mould.
It’s unsurprising that Burch would feel a kinship with the groundbreaking McCardell. Burch started out in PR, working with the likes of Loewe, Ralph Lauren and Vera Wang before launching her eponymous label in 2004. She also sought to create beautiful, wearable, functional clothing crafted with the modern woman in mind.
That meant easy, breezy skirts in kaleidoscopic plaid, stripe and zigzag motifs, louche, high-waisted trousers in plain calico and cotton denim, and panelled pseudo-corsets, the inner workings of which – stitched darts and seams – were highlighted in surface detail. Always with function as well as fashion in mind, Burch also presented button-through shirts with exaggerated collars and cuffs, while coats came in wipe-clean vinyl and classic trenches were snatched at the waist.
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