Why Watch Brands Want to Put a Smile on Your Face

From Audemars Piguet's Spider-Man Royal Oak Concept Tourbillon to Oris's ode to Kemit the Frog, timepieces designed to be fun mark a shift for Swiss watchmaking

, a colourful model that whimsically replaces the days of the week with words including ‘Happy’, ‘Love’ and ‘Hope’, with the ‘date’ window showing not numerals but 31 emojis including a heart, a peace sign and a kissy face.

“Watchmaking is going through a renaissance, one which is customer-led rather than brand-led,” says Maxim De Turckheim, senior buyer for watches and fine jewellery at Mr Porter. “Our customers have been increasingly asking for fun, colourful dials and unusual shapes.”“Much of this shifting aesthetic is being spearheaded by celebrity culture. Bad Bunny and his tiny Patek, Tyler the Creator with his colourful Cartier, and Abel ‘The Weeknd’ Tesfaye with his bedazzled Piaget.

Last month Bamford released his latest Peanuts iteration – the limited edition Goodwoof x Bamford London GMT ‘Detective Snoopy’. It cost £1,800 and came housed in its own bright red Snoopy kennel.“The sense of opening something, the sense of delight, that’s what we need on every product,” he says. “The world is too serious at the moment. To have something where you look down and it makes it less serious… I think that’s frickin’ cool.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

EsquireUK /  🏆 52. in UK

Ireland Latest News, Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

'Spider-Man: Across the Spider-Verse' Has Massive OpeningSony Pictures' “Across the Spider-Verse,” the multi-verse spinning Spider-Man spinoff, sailed past expectations.
Read more »

Across the Spider-Verse redeems the most hated Spider-Man comicBut who exactly is Scarlet Spider?
Read more »

Spider-Man 2 developer confirms new footage in Spider-VerseSpider-Man: Across the Spider-Verse opened in cinemas this weekend and includes a short snippet of footage of Insomniac…
Read more »

Spider-Man: Across the Spider-Verse cast on Miles and Gwen's relationship, cameos, and sequel secretsNeed answers to some of Across the Spider-Verse's biggest questions? Swing this way
Read more »

Across the Spider-Verse's Shameik Moore responds to ending cliffhanger'I didn't know a lot of the things ever happening in this film until I saw it.'
Read more »