Much of the push towards net-zero has been focused around carbon emissions and climate change, but water conservation and preservation is the next goal.
on Thursday. "We're looking at the entire value chain. It's really about how do we reduce across the whole system, the absolute amount of water that's used. Everywhere in that chain. And then second, how do we replenish more than we end up using?"
For example, Pepsi's Mexican brand Sabrita worked with a franchise bottler to take processing water used in ingredient processing and treat it so it became drinkable and then used it in a different food plant to wash potatoes. Andrew said that was able to reduce freshwater demand by 50%. "We touch five million people around the world every day through our brands, and 80% of P&G's total footprint is basically in the use case," she said. "That means basically when people use heated water to shave, to do their laundry, wash their hair, do their dishes and clean the floor — we can enable them to reduce their own emission through innovation."
Ikea joined the platform in August, noting that to reach its goal of being water positive by 2030 it would need to work with its customers. Fifteen percent of the company's total water footprint comes from the water that runs through the taps and showers the company sells each year, it said in a statement.
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