🗣 'Did we really need to hear from Ann Summers or the British Kebab Awards?'
Floral tributes at Windsor Castle, Berkshire following the death of Queen Elizabeth II on Thursday. Picture date: Monday September 12, 2022. Heinz, Poundland, Pizza Express and Greggs were also among those posting tributes to Her Majesty, as well as Shrek’s Adventure!in a message that read: “Shrek’s Adventure! London joins millions of mourners around the UK and the world in paying tribute to HM Queen Elizabeth II.
Unsurprisingly, many of these apparently well-intentioned messages of corporate condolence were often met with a combination of bafflement and mockery from followers of their online accounts.Not acknowledging the moment would have likely led to a barrage of criticism of a different kind - although I would perhaps respectfully argue that the team Shrek’s Adventure! London could have safely kept their counsel on this occasion.
But the issue highlights a wider challenge for companies in this period of national mourning and whether it is right to take a ‘business as usual’ approach right now or how to respectfully address the unusual and sad moment we are living through.
There are no easy answers but perhaps a good guide was The Queen’s own ‘Keep Calm and Carry On’ approach she demonstrated after the London bombings of 2005 when she continued with public engagements in the days after those tragic events. This is obviously a very different circumstance but the principle that it is possible to be respectful but also to continue with life in difficult times remains a sound one.
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