Here's why you're seeing fewer 'featuring' credits and more 'co-billings' on the Hot100.
But this does not mean that hit collaborations are on the decline. While “featured” has fallen out of favor, dual billings — linking artists with “&” or “X” — are rocketing upwards . This style of crediting was basically nonexistent among charting hits at the start of the 2010s. By 2019, nearly 20% of top 10 Hot 100 hits were labeled this way. And so far in 2022, a full 25% of top 10 hits rely on “&” or “X.
In addition, when two acts are awarded primary status at the product and track level on Spotify, their collaboration qualifies to appear in the “Popular” section at the top of each performer’s page if it’s driving listening activity. In contrast, sources say that if one of the collaborators is tagged as a “Featured Artist” in the streaming service’s back end, that performer’s monthly listener account will be unaffected by a wave of interest in the collaboration.
Securing that primary artist designation “has really become a big deal” when putting collaborations together, addsThe “featuring” credit initially came into vogue primarily to highlight a cameo appearance by a major act or when a producer tapped a vocalist for a collaboration . When hip-hop conquered the mainstream in the 1990s, “featuring” became increasingly common, as rappers brought in other MCs for a verse or enlisted an R&B singer to sing a sticky chorus.
“Primary artist designation is often a point of contention in negotiations when you’re trying to get these features cleared,” explainsof the Fowlkes Firm. “If you don’t get [primary artist designation], it feels disrespectful. You’re like, ‘man, that’s fucked up.’ “
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