Why You Suddenly Need To Delete Google Chrome ForbesTech
Google, though, isn’t listening, reinforcing its fairly narrow use case while staying silent on these warnings. “This feature,” Google told me, “which we only expect to be used by a small fraction of sites, requires the site to ask for the user’s permission to access this data. It was built with privacy in mind, and helps messaging applications deliver notifications to only the device the user is currently using.
“Google has been professing their intent to figure out how to place ads in a privacy-preserving way with plans like the Privacy Sandbox,” Mozilla told me, “but those plans keep being delayed, and all the while they build functionalities like this one that tracks people and enables new ad use cases.” Safari already blocks by default the third-party tracking cookies that follow you around the internet, and other leading browsers do the same to some extent. But not Chrome. The risk here is fingerprinting, that’s where web trackers return information on you as you browse, adding all those bits of data to the profiles held on you, adding anything that can help identify you—IP address, browser and device details.
Private Relay has a different purpose, one that exposes Chrome’s systemic failings on the privacy front. What Apple has done is stop ISPs/WiFi operators harvesting your Safari web queries, while preventing websites from capturing your identity.. “It is critical to note,” Apple says, “that no one in this chain—not even Apple—can see both the client IP address and what the user is accessing.”
Google’s latest gambit isn’t yet generating headlines, but it will. Rather than take Apple’s approach, that your privacy should be sacrosanct, Google wants to “budget” how invasive data harvesting can be. Rather than simply stopping web trackers from collecting your data, Google plans to introduce a “privacy budget,” whereby it will police just how much data they can take—The theory is understandable.
Google initially assured me that FLoC was not the threat it was being painted, that it would reduce the risk of fingerprinting despite all the concerns. But it turned out to be every bit as bad as feared and Google backtracked. And so, here we are again.
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