HBO has launched its largest-ever marketing campaign on top of the roughly $200 million spent on making 'House of the Dragon' itself. Will all that pay off with the next megahit show?
HBO is betting hundreds of millions of dollars that “House of the Dragon,” the “Game of Thrones” prequel series that premieres Sunday night, will be a massive hit.
The new series takes place about 200 years before the action of “Game of Thrones,” and tells the story of a civil war that tears apart the Targaryen dynasty. Matt Smith, Emma D’Arcy, Paddy Considine, Olivia Cooke and Milly Alcock lead a sprawling cast, which will ultimately include 17 computer-generated dragons.
The stakes are high for HBO, which is planning four additional live-action Westeros series and three animated ones in the coming years in an effort to create something resembling Marvel’s Cinematic Universe. “Dragons” will be the first test of that strategy.
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