The first challenge for either campaign might be getting young people to register to vote at all
Music star Taylor Swift has endorsed Kamala Harris for US president, in a move that could have some impact on the US election. Video: David DunneTaylor Swift’s support for Kamala Harris may have boosted the Democratic vice-president’s hopes of attracting young voters, but the question remains: will the celebrity endorsement make a difference on election day?
With voter registrations down among young people in a country where 18 is the voting age, the first challenge for either campaign may be getting them to register to vote at all.Harris has Trump’s measure - but she still faces steep climb to election win Enter Swift, an artist so successful she equalled hip-hop star Beyoncé's record of 30 lifetime awards at the MTV Video Music Awards on Wednesday night. A 2023 Morning Consult poll found that 55 per cent of self-described Swift fans were Democrats and 45 per cent were millennials aged 28-43.
Harris aides say they would love for Swift to actively campaign, such as by appearing at a rally in her native Pennsylvania, a battleground state that could well decide the election.The vice-president’s aides said they learned of Swift’s support only when the entertainer posted it on Instagram minutes after the vice-president stepped off the debate stage in Philadelphia on Tuesday night.
Some said they would follow Swift’s lead and others said it would prompt them to do more research. “Some students told me they listen to celebrities when it comes to, like, what coffee they would drink, not politics,” Bentley said. “While some polling shows that people claim they aren’t influenced by celebrity voices when it comes to politics, more rigorous evidence indicates that these voices are incredibly powerful,” Spillane said.
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