Will the 2022 Grammys finally be for the people? Following years of scrutiny and a recent firestorm of much-needed change, here’s how the Academy plans to get this one right.
quote . He sits in an upright and attentive fashion, but he’s not rigid like a politician. When asked if the organization is prioritizing a more collaborative and modern approach than ever before, he replies with authority: “Oh, 100 percent.”
The Academy is more than aware of the public dissonance. “When members say, ‘Hey, I think we should do this differently,’ we investigate it and vote on it,” says Mason, who officially became CEO this June. Slowly, the alarms quieted, the pitchforks dropped, and the angry mobs of exhausted gossipers shuffled on home — which is where they would be forced to stay, as a global pandemic arrived. Covid-19 made people slow down and reevaluate their surroundings, which is exactly what the Academy needed. Due to the more urgent news cycles dominating the world, the organization was given an opportunity to lick its wounds, heal, and find new footing.
From young fans’ perspective, the 2021 Grammys were a good harbinger. But the low cable TV ratings of the show seemed to tell another story. Winston, though, points out that “the viewing habits of our nation are changing — and the pandemic has accentuated it,” as he told: “Something I believe would’ve happened over 10 years happened in 12 months. You can see that with everything from the Super Bowl to the Golden Globes being down, but that doesn’t mean that people aren’t watching the content.
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