In the mid-1970s inflation was so high, the president referred to it as 'public enemy #1' \u2013 and turned to Madison Avenue to come up with an ad campaign and rallying cry, 'Whip Inflation Now.'
When he was thrust into the presidency in 1974, Gerald Ford's plain-spoken optimism was seen by many Americans as his greatest virtue."There's great public support for Ford when he first becomes president; he's such a contrast to Nixon," said Mirelle Luecke, curator of the Gerald R. Ford Presidential Library."He's seen as this very honest, down-to-Earth, well-meaning president.
Luecke said,"The country was depressed, cynical, and people in the Ford administration hoped that with a campaign like this, the American public could really come together again like they had done in World War II." And since no war is complete without a fight song, the White House drafted Meredith Willson, composer of"The Music Man," to write one.The song was Broadway; the acronym, Madison Avenue. But"WIN" had been inspired by Main Street's favorite financial columnist, Syvia Porter. Equal parts Suze Orman and Martha Stewart, her newspaper column was read by 40 million Americans.
President Gerald Ford sports a WIN button, in a speech to the Future Farmers of America in Kansas City, October 15, 1974.A week after unveiling the"WIN" button to Congress, Ford hit the road to tout the program. In a speech to the Future Farmers of America, in Kansas City, the president said,"The first words I can remember in my dad's house were very simple but very direct: clean up your plate before you get up from the table. And that is still pretty good advice.
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