With Rare Beauty, selenagomez is creating a new standard for what a celebrity beauty brand should look like
With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products they’re betting you’ll love. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. Happy shopping!spent much of the last decade holding the title of “most followed person on Instagram.
“At our first product meeting, Selena said, ‘I want to create a lane in the industry where people feel welcome,’” says Katie Welch, the brand’s chief marketing officer. “We think of inclusivity as broadly as we possibly can, and that folds into the definition of welcoming. So when we set out the vision of the brand, it was to create this safe, welcoming space in beauty and beyond.
The products are formulated for use in a variety of different ways in order to give consumers an individualized experience that meets their particular needs. Nearly all of them are liquid, so that they can be applied with your hands, a brush, or a sponge; and most are meant to be multi-use so that people have the opportunity to do more with less.
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