Famed chef and restauranteur, entrepreneur and philanthropist Wolfgang Puck is getting into the kids business. Puck is set to announce plans to launch a new children’s animated series, “Wolfg…
is getting into the kids business. Puck is set to announce plans to launch a new children’s animated series, “Wolfgang Puck’s Secret Chef Academy,” which he plans to pitch to networks and streamers.International to launch the project. “Wolfgang Puck’s Secret Chef Academy” will star Puck voicing himself, as he attempts to create the quintessential cookbook for Planet Earth.
“’Wolfgang Puck’s Secret Chef Academy’ is at its core a celebration of food and culture around the world, and an exploration of how we are all connected through our shared love of eating a delicious meal,” Puck said. “I am extremely passionate and committed to teaching kids and parents about nutrition and the value of cooking meals with healthy ingredients.
As part of the collab, Genius Brands has drawn up a global licensing and merchandising plan that includes themed subscription boxes with recipes for kids to create; publishing, cooking tools, apparel, home goods, and other branded products; a new private food label for kids; and a YouTube channel, website and other social media channels.
“I have had the privilege of knowing Wolfgang for many years and have been fortunate enough to experience his culinary magic from the beginning. I have always wanted to collaborate with him on a children’s project. His level of skill, passion, creativity and commitment is truly unparalleled,” said Genius Brands Chairman & CEO Andy Heyward.
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