Women’s football has exploded the last few years. But the record-breaking numbers create an illusion of stability, sustainability and investment. In reality, with only weeks to go until the Women’s World Cup, there's still much to be decided.
and channels in Spain, Germany, Italy, France and Japan. In the UK, while things have been slow, the big two terrestrial broadcasters BBC and ITV are very close to finalising a deal to share coverage of the tournament.The situation in some of Europe’s top footballing nations and Japan has reached a frustrating point with the tournament at risk of not being broadcast at all in certain territories if agreements can’t be reached.
In Germany, ZDF and ARD, the public-service broadcasters, have offered just three per cent of the amount they paid for the 2022 men’s World Cup for rights to the women’s tournament. Last summer there, a record audience of 18 million tuned in to watch Germany lose to England in the Women’s Euros final, and Germany head into this World Cup as one of the favourites.
After discussions, the ECA and FIFA came to a compromise, opting to retain that mandatory date of July 10 but offering a new non-mandatory release period between June 23 and 29.In a statement last month, the ECA said: “This new framework strikes the all-important balance between players having sufficient rest while allowing adequate time to prepare for the FIFA Women’s World Cup 2023.
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